All projects

Develop Design Management competencies
Product Design (DE)
Facilitate development of vision of the future of parking
Consumers (NL)
Improve concept development process and competencies
Corporate Management (NL)
Implement tool box for better concept development
Corporate Management (NL)
Support in definition of body type strategy
Trend- & Future Research (DE)
Develop perceived design quality tool for design process
Group Design (DE)
Improve presentation tools through design
Visual Comm. (NL)
Define appropriate innovation organisation
Corporate Management (NL)
Build concept development process
Design & Marketing (NL)
Build and implement a multi-brand design strategy
Corporate Management (DE)
Implement product design style globally
Discovery & Design (DK)
Build process to define product experiences
Discovery & Design (DK)
Visualise development process
Concept Development (NL)
Develop a design structure for early involvement of suppliers
European Design Center (DE)
Find and select potential design partners
Design Studio Europe (DE)
Explore opportunities to outsource design function
Design Studio Europe (DE)
Define an early-phase design process
Design Studio Europe (DE)
Define a design strategy for small cars
Design Studio USA (US)
Improve business planning by design-thinking
Corporate Management (US)
Support product development through lead user research
Product Development (NL)
Implement a concept design process
Concept Lab (DK)
Build and implement a designers toolbox
Product & Market Development (DK)
Define definitions and scope of innovation
Product & Market Development (DK)
Define design strategy
Product & Market Development (DK)
Improve product development process
Product & Market Development (DK)
Support in developing concept development process
Marketing Comm. (NL)
Align design process with business processes
Design Center (DE)
Develop coherent brand expression
Int. Brand & Comm. (NL)
Build design management organisation
Category Development (UK)
Build understanding of the design function amongst marketeers
Category Development (UK)
Find and assess potential design partners
Category Development (UK)
Build online management system for design
Category Development (UK)
Build design process and toolbox
New Technology Group (UK)
Setting up a concept design team
Design Center (ES)
Create project briefing tool
Design Center (ES)
Support program towards design leadership
Corporate Management (ES)
Picture design context to facilitate the product design process
Corporate Management (DE)
Build design process crossing all brands
Group Product Design Mngt. (DE)
Develop and align innovation program with corporate strategy
Corporate Management (PL)
Educate designers in presentation skills
TV Production Design (DE)
 

Selected project

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client Design Center (ES)
project Setting up a concept design team
assignment

To build a new concept design team next to a large ‘regular’ Roca design team.
approach
  1. Define appropriate organisation, processes & competencies
  2. Continuously coach team
  3. Reevaluate process & organisation each year
  4. Create relevant concept design tools
complexity

To ensure acceptance of conceptual thinking in a short-term & result-driven culture.
value
  • Increased internal innovation power