PARK advanced design management

To improve the fuzzy LEGO concept design process to increase its efficiency & effectiveness.

1. Formulate future tasks of Concept Lab
2. Create appropriate concept design process
3. Find & create design tools per phase
4. Define right set of competencies needed
5. Coach directors on implementation

To create structure and alignment without losing individual creativity.

• Stronger status of Concept Lab within entire organisation
• Faster & more targeted development

To build a new concept design team next to a large ‘regular’ Roca design team.

1. Define appropriate organisation, processes & competencies
2. Continuously coach team
3. Reevaluate process & organisation each year
4. Create relevant concept design tools

To ensure acceptance of conceptual thinking in a short-term & result-driven culture.

• Increased internal innovation power

To align the Miele design process with business planning processes.

1. Analyse current business planning and design process
2. Integrate design process & tools into business planning process
3. Communicate design process towards design team & marketing
4. Support implementation of design process & tools

To integrate design process in strongly engineering driven environment.

1. Better position of design department in company
2. Better interaction with other departments
3. More clarity of design deliverables
4. Earlier integration of design in the development process

To build & implement a design tool that aligns all Grundfos product related experiences (e.g. packaging, product, web, manual, etc.) in an early phase.

1. Translate customer knowledge in Grundfos personas
2. Align all relevant parties (e.g. marketing, web, product design, project management, etc.)
3. Create 'product experience' tool
4. Test & implement globally

To ensure true cooperation from all parties.

• Stronger brand identity on product level
• Shorter development time & lower development costs per project

To deliver an integrated design process for the total brand portfolio of the Vaillant Group.

1. Analysis of the portfolio strategy and competitors
2. Develop an ideal product brand design process based on best practice in other industries
3. guide the implemention of the process

To align the design process between the brands and the numerous product platforms.

• Clear roadmap for developing unique design languages for each brand
• Strong alignment between branding, engineering, supply and design

To create global digital design management system to facilitate the design process.

1. define objectives and requirements for a digital system
2. screen potential software partners, and setting up selection procedure (RFI, RFP, pilot)
3. guide the development & implementation of the system globally

• Balancing the power and requirements of IT and Design
• Developing one solution to cater for various project types & processes within rigid workflow system
• Translating the appropriate user & design requirements for IT
• Keeping the user interface of a complex

• Clear & traceable responsibilities including sign-off
• consistent design output globally
• Faster design execution achieved through better project management
• large design savings through a reduction of design iterations and automated artwork creation